Despina has 17+ years of experience in one of the leading companies in the Energy Industry, Coral SA, Shell Licensee in the Balkan area, with progressive tasks and roles in Retail Sales and Operations, Customer Service and Marketing departments of the local Oil sector. A journey that includes delivering on the business's frontline (Retail and B2B), managing client relationships, and enhancing operational effectiveness by using emerging technologies and innovation to form a new way of doing business. Moreover, putting customers always at the center, she has been providing delightful customer experiences, supporting the Retail strategy via a rich marketing plan and a loyalty offer that build affinity and ensure commercial business success. The last 2 and half years, she is responsible for managing one of the biggest loyalty schemes in the Greek market, allSmart (ex Shell Smart Club), the loyalty program of Shell Stations, with 1M active members and more than 27M award transactions per annum. Despina has a degree in Applied Informatics from the University of Macedonia and an MBA from AUEB.