Mike is the Global Loyalty Director at TLC Marketing. TLC are global leaders in creating Engagement Programmes for experience-led companies who want to do loyalty in a more relevant, generous, cost effective & measurable way.
Mike believes customers only remain in loyalty programmes when they feel a sense of connection to a brand, as customers today are looking for a full experience rather than just a discount for purchase.
In his role, Mike is passionate about cultivating true customer loyalty by making customers’ lives easier & making sure each engagement is valuable for them. He has successful developed award winning loyalty programmes for many Global brands in industries such as Telco, Utility, Retail, Insurance, and FMCG.