Executive Director, Axiom, Loyalty Marketing Strategist

Victor Efthimiades

As Executive Director, Victor Efthimiades leads Axiom’s strategy formulation and international business development.

Victor has a 30-year tenure in strategic marketing, business development and enterprise software engineering, of which 20 years in Axiom’s leadership position, where he has delivered consistent double-digit growth and profitability.

Victor’s professional skills cover a wide range of management, multi-channel marketing automation and information technology practices. With particular emphasis on customer loyalty management for large organizations, Victor designed and led an impressive portfolio of successful international loyalty projects at leading banking institutions and retailers across Europe.

Victor holds a Masters degree in Computers & Software Engineering from the National Metsovio Technical University of Athens and a Masters in Business Administration from the University of Sheffield. He is also the recipient of numerous professional certifications, including MIT USA and the IBM Advanced Marketing Institute.

LinkedIn Profile


Βασίλης Κουτσαβλής, T: +30 210 6617777 (εσωτ. 129), Ε: [email protected]  
Άννα Γυπαράκη, Τ: +30 210 6617777 (εσωτ. 152), Ε: [email protected]
Σπύρος Λεοντάρης, T: 210 6617777 (εσωτ. 215), Ε:  [email protected]  
Νατάσα Σινιώρη, T: 210 6617777 (εσωτ. 389), E: [email protected]


  Κλεισθένους 338, 15344, Γέρακας, Αττική, Ελλάδα
  +30 210 6617777
  +30 210 6617778